According to Wikipedia, digital marketing is a component of marketing that uses internet-based digital technologies—such as computers, mobile phones, and online platforms—to promote products and services.
Summary of the Wikipedia Article
Digital marketing involves leveraging digital channels to reach consumers and has evolved significantly since the 1990s and 2000s. As people increasingly use digital devices instead of visiting physical shops, digital marketing has become central to modern marketing strategies. Wikipedia
Key Methods
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Content marketing
- Influencer marketing
- Data‑driven marketing
- E‑commerce marketing
- Social media marketing & optimization
- Email direct marketing
- Display advertising
- Digital media formats such as e‑books, optical disks, and games
Wikipedia
Digital vs. Traditional Marketing
Digital marketing uses online channels (search engines, social media, email), while traditional marketing relies on offline channels (billboards, radio, print). Wikipedia
Non‑Internet Digital Channels
Digital marketing also includes:
- Television
- Mobile phones (SMS, MMS)
- Callback systems
- On‑hold mobile ringtones
Historical Context
The rise of the internet and digital platforms in the 1990s–2000s transformed how brands communicate, making digital marketing a standard part of integrated marketing communication. DBpedia Association
Digital marketing continues to evolve as new technologies and platforms emerge.